UX Research Manager

Sherif Amin

You don’t need more data about your customers. You need to know what it means for the decision in front of you. I’m an MBA-trained research leader who speaks roadmap, P&L and product bets, running research across the GCC in both Arabic and English.

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SA
Sherif Amin
yrs
Years in research
Research, user experience, strategy and design across the GCC and Egypt.
Functions built 0→1
Research practices stood up from scratch at Tarabut and Alpheya.
Professionals mentored
Researchers and designers taught worldwide, junior through lead.
See how mentoring works →
Clients & Organisations

Trusted across banks, fintechs & global brands

Alpheya Mashreq Central Bank of Egypt Fawry Ooredoo Commercial International Bank Alinma Bank Misr Digital Innovation B.Tech Damas Tefal Valtech

Where I can help

Three shapes most engagements take, all ending in the same place: a decision you can defend on revenue, cost or risk.

Build a Research Function That Pays for Itself

Your team stops relying on the loudest opinion in the room and starts making calls it can defend to the board. You get an operating model, KPIs and a hiring plan, built so the routine work is automated and every judgment call stays human.

Built from zero at Tarabut and Alpheya: work that used to take a quarter now lands in about three weeks.

Find the Next Thing Worth Building

Where the money is, before a competitor gets there: which customers to serve, what they will actually pay for, and the proposition that turns an unmet need into a revenue line.

Field research at Fawry that became a new revenue line: a POS and e-ordering offering now serving 320K+ merchants.

Know It Will Work Before You Build It

Test the concept, the feature and the price with real customers while changing course is still cheap, then keep lifting performance once it is live and earning.

AI use cases proven with wealth managers before a line of code was written, then optimised on live customers.
Discuss an engagement

Advisory, fractional leadership, or a scoped discovery programme.

Selected Projects

Build a research function that pays for itself Alpheya · B2B Wealth

Building and scaling an AI-native research function

Built and scaled the Research & Insights function across UX and market research, setting research strategy, budget and KPIs, then designed the AI-native operating model that took the routine work off the team while humans kept every judgment call. The function now sets the questions the roadmap is decided on.

Research strategyHiringAI operating modelResearchOpsGovernance
team scaled, with budget and KPIs
faster from question to decision: a quarter’s work in about three weeks
Find the next thing worth building Fawry · FinTech

A new POS & e-ordering offering

Field research and a regional and global competitive scan turned into a one-year roadmap and value proposition for an offering that did not exist before. It became a new revenue line on the P&L, now serving 320K+ merchants and 100+ consumer-goods companies.

Field researchCompetitive scanValue propositionProduct strategy
merchants on a revenue line that didn’t exist before
Know it will work before you build it B.Tech · eCommerce

Conversion uplift across web and mobile

In-store field research, usability testing and product analytics combined into a prioritised experience and strategy backlog for one of Egypt’s largest retail chains, lifting conversion 27% and giving the board a ranked list of what to fund next.

Field researchUsability testingProduct analyticsCRO
conversion uplift across web and mobile
Have a similar project? Let’s talk →
Mentoring

Skip a few years of figuring it out alone

Paid 1:1 mentoring for researchers and designers, junior through lead. 200+ mentored and taught worldwide.

Explore mentoring →

Speaking

Sherif Amin speaking at the CET World Series
Speaker

CET World Series

Shared research and customer-insight perspectives with an industry audience of practitioners and leaders.

Conference talkIndustry audience
Sherif Amin speaking at UX Salon
Speaker · 2023

UX Salon

Talked to the UX community on research practice and turning insight into impact, and how to make a study land with the people who decide.

Community talkUX practitioners
The GPS for a Successful Research Study
Talk · Zomra

The GPS for a Successful Research Study
Small Steps, Big Impact: Expert-Led UX Reviews
UX Salon · Session 6

Small Steps, Big Impact: Expert-Led UX Reviews
User Experience interview with Sherif Amin
Interview · Ask Designer

On User Experience & Research Practice

Booking a speaker?

Tell me the event, date, format and audience and I’ll come back with a fit and a tailored abstract. Based in Dubai. In person across the GCC, remote anywhere.

Request me to speak

What people say

From clients, colleagues, and the 200+ researchers and designers I’ve mentored.

His expertise in user interviews, usability testing, and validating new concepts is exceptional. Sherif played a vital role in key milestones of our company journey, turning complex ideas into intuitive product concepts.

Muhammad AbuElgheit
Founder & CEO, TechieMatter

Sherif is an exceptional UX practitioner. His tactical thinking, attention to detail, and collaborative spirit make him a standout on any team. His expertise in UX research is unparalleled and consistently leads to successful outcomes.

Pragya Sharma
User Experience Lead, Digital of Things

An amazing listener who truly understood the challenges I shared with him, giving advice grounded in his rich experience. I look forward to more discussions with him.

Rahma Ali
Senior Product Researcher, Staffbase

Let’s talk

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